Research

Public says Mickey Mouse should stay as he is
Disney's Mickey Mouse should not be changed into a cantankerous character for his latest star turn in a computer game, according to the public in this week's BR Video.

Public says Mickey Mouse should stay as he is
Disney's Mickey Mouse should not be changed into a cantankerous character for his latest star turn in a computer game, according to the public in this week's BR Video.

Consumers downplay influence of food and drink ads
Food and drink ads can influence purchasing decisions, some consumers admit in the latest BR Video, although more claimed not to be swayed by commercials.
- Read the full article here
- Mediaedge:cia wins IPA Effectiveness Grand Prix
- Waitrose and Morrisons outshine market

Football stadium naming rights deals risk alienating public
Consumers are resistant to the idea of brand naming rights deals according to members of the public interviewed in the latest BR Video.
- Read the full article here
- Newcastle seeks takers for ground naming rights
- Arsenal FC launches paid-for iPhone app

Free Evening Standard changes readers' habits
People are reading the Evening Standard more now it is free, but that doesn't mean they have stopped reading paid-for newspapers, according to members of the public interviewed in the latest BR Video.
- Watch the BR Video here
- The Evening Standard's future depends on quality and distribution
- A free Standard may be the first of many frees
Latest Research
Marketing's Customer Publishing League Tables 2009
By Nicola Clark /
Brand Republic
11-Aug-09
This year's league table reveals a solid performance from the UK's top customer publishers, which are...
Fitter, leaner research
By Duncan McCallum /
Brand Republic
11-Aug-09
Making your research budget stretch further in a recession is easier said than done, but by following...
ADVERTISEMENT
Search Research
Need help finding a particular piece of research or information in this section of Brand Republic?
Recommend Research
Brand Republic users can also recommend sources of information for inclusion in the research section. Simply click on the link and supply us with some details.
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,





