Research

Research

Public says Mickey Mouse should stay as he is

Public says Mickey Mouse should stay as he is

Disney's Mickey Mouse should not be changed into a cantankerous character for his latest star turn in a computer game, according to the public in this week's BR Video.

 
Public says Mickey Mouse should stay as he is

Public says Mickey Mouse should stay as he is

Disney's Mickey Mouse should not be changed into a cantankerous character for his latest star turn in a computer game, according to the public in this week's BR Video.

 
Consumers downplay influence of food and drink ads

Consumers downplay influence of food and drink ads

Food and drink ads can influence purchasing decisions, some consumers admit in the latest BR Video, although more claimed not to be swayed by commercials.

 
Football stadium naming rights deals risk alienating public

Football stadium naming rights deals risk alienating public

Consumers are resistant to the idea of brand naming rights deals according to members of the public interviewed in the latest BR Video.

 
Free Evening Standard changes readers' habits

Free Evening Standard changes readers' habits

People are reading the Evening Standard more now it is free, but that doesn't mean they have stopped reading paid-for newspapers, according to members of the public interviewed in the latest BR Video.

 
 

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Fitter, leaner research

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