Research
Is the media an accurate reflection of UK society?
An Asian BBC director recently criticised broadcasters for putting too many ethnic minority faces on TV but what do the public think about how accurately the media as a whole reflects UK society? Here you can see a short video on the public's views. &n...Is the media an accurate reflection of UK society?
An Asian BBC director recently criticised broadcasters for putting too many ethnic minority faces on TV but what do the public think about how accurately the media as a whole reflects UK society? Here you can see a short video on the public's views. &n...
What do the public think about the return of 'Big Brother'?
'Big Brother' is back for a ninth series and has already caused controversy with the aggressive actions of one of the housemates, but how many people are watching the show? Here you can see a short video on what the public think about 'Big Brother', whether people are watching it or steering clear....
Do viewers want more live ads like the Honda skydiving spot?
Honda's live skydiving ad attracted a lot of media coverage but what did viewers really think about it? Here you can see a short video on the public's reaction, if they watched it, and whether they would like to see more live ads in the future.
Will the Home Office's grisly anti-knife campaign be effective?
Gruesome images of open wounds are used in the Home Office's £3m anti-knife ad campaign but how effective do the public think it will be? Here you can see a short video on what the public thinks about the new campaign and shock tactics in general.
Latest League Tables
Campaign ad agency new business tables: 27 June 2008
Campaign
26-Jun-08, 16:10
Campaign's record of the week's most successful new creative, media and DM ad agencies.
Sponsorship agency leagues
by Nicola Clark,
Marketing
17-Jun-08, 13:33
LONDON - The worldwide controversy surrounding this year's Olympic Torch Relay to Beijing has somewhat overshadowed the longstanding positive perception of the Games, and the boost it received when London won the 2012 bid. But however unsavoury the images from the various legs of the Relay, including London, the protests have had little impact on sponsorship revenues, and, overall, the UK sponsorship market is in robust health.
Campaign ad agency new business tables: 6 June 2008
Campaign
05-Jun-08, 17:00
Campaign's record of the week's most successful new creative, media and DM ad agencies.
Latest Research
Combine TV and online to boost brand perception say trade bodies
By Thinkbox and IAB /
Brand Republic
10-Jun-08
Using TV and online combined delivers up to 50% increase in positive brand perception, as well as a...
Supermarkets come top for green values says new poll
By Cohn & Wolfe /
Brand Republic
09-Jun-08
The UK's leading supermarkets are overwhelmingly the ‘greenest’ brands in the UK,...
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