Additional Information
Content
The changing values and behaviours of UK shoppers
Shoppers engaging with a supermarket brand on social media are twice as likely to shop there, according to research from Starcom MediaVest Group.
Wave 1, Space ID
Wave 1, Space ID revealed ‘Community’ and ‘Pleasure’ as the new key battlegrounds for supermarket shoppers amid the economic doom and gloom. Supermarkets Sainsbury’s and Co-Op were found to be best positioned to capitalise on these changing attitudes
Wave 2, Social Media Behaviour Index (SMBI)
Wave 2, Social Media Behaviour Index (SMBI) found shoppers engaging with a brand on social media are twice as likely to shop there, with Waitrose found to be the best at converting social media users into paying customers and Sainsbury’s and Tesco’s activity having the least impact.
Wave 3, Regional Shopper Risk Index (RSRI)
Wave 3, Regional Shopper Risk Index (RSRI) found 8.75m of the 45m regular supermarket shoppers in England and Wales (20%) lack loyalty towards any of the big six supermarkets: Asda, Co-op, Morrisons, Sainsbury’s, Tesco or Waitrose.
- Waitrose has the least loyal and promiscuous customers with nearly 23% of its 2.03m regular shoppers likely to shop with a rival.
- Tesco most at risk from turncoats due to dominant market share
- Co-Op and Morrisons least at risk
Starcom MediaVest Group
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
