Vox Pops
Each week, Brand Republic will be putting a key marketing and media issue under the spotlight and – with the help of Vox Pops – highlight video showing what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Currently showing 91 - 100 of 117 Vox Pops
How much do shoppers care about supermarkets' recycling efforts?
Marks & Spencer has been named as the worst offender in terms of packaging recycling in a report but do green issues change shoppers' habits? Here you can see a short video on the public's recycling habits and whether they would choose where to shop based on a supermarket's recycling policy.
Do children need more protection when they are online?
Social networking sites are being urged to introduce age verification software by US regulators to protect children but how worried are the public about kids using the internet? Here you can see a short video on what people think about children surfing the web and whether they would like to see any changes.
Is the public ready for the digital switchover?
Whitehaven in Cumbria became the first region to have its analogue TV signal switched off on October 17 but is the public prepared for the digital switchover? Here you can see a short video on what people understand about the changes and how prepared they feel they are.
What does the public think of children's TV?
Standards in children's programming are falling and only 17% of kids' programmes are made in the UK according to a report by Ofcom. Here you can see a short video on what the public thinks about the quality of children's TV and whether they want to see more homegrown programmes.
What makes direct mail work for consumers?
A third of charity mail is thrown away unopened and direct mail's efforts to rid itself of its "junk mail" tag are having little impact, according to a survey by Nielsen Media Research. Here you can see a short video on why the public bins some direct mail unseen and asks what would make them open it.
Do health issues boost food brands?
Artificial food additives can cause hyperactivity in children according to a recent study by the Food Standards Authority. This increased the pressure on the food and drinks industry to remove them. Here you can see a short video on how important the public think it is to eat healthily.
Can technology brands connect with women better?
Consumer electronics brands will miss out on £600m this year because they are failing to connect with women, according to Lady Geek, a recent report by Saatchi & Saatchi. Here you can see a short video on what women think about technology brands and their advertising techniques.
Why is online shopping becoming more and more popular?
Online shopping sales have almost doubled since last year, hitting a record high but why is its popularity increasing so rapidly? Here you can see a short video on what consumers think are the benefits of shopping online.
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Will shock images stop people smoking?
Gruesome images of diseased lungs, rotting teeth and deceased smokers will be on all forms of tobacco packaging by 2009 but how effective will it be at cutting the number of smokers? Here you can see a short video on what the public think about the move by the Government to tighten up anti-smoking legislation.
Which brands do consumers want to be revived?
Cadbury is bringing back the Wispa chocolate bar following a growing campaign on social networking websites, but which brand will be next to make a comeback? Here you can see a short video on which brands consumers miss and would like to see resurrected.
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Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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