Vox Pops
Each week, Brand Republic will be putting a key marketing and media issue under the spotlight and – with the help of Vox Pops – highlight video showing what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Currently showing 11 - 20 of 117 Vox Pops
Ad agencies have run out of ideas say consumers
Advertising agencies are turning to consumers for new ad ideas because they have run out of their own and believe that consumer-produced ads are more effective, according to members of the public interviewed in the latest BR video.
Insurance hike for web users is 'money-making excuse'
Members of the public interviewed in the latest BR video believe that the plan to increase users' insurance premiums because of their social networking website-use is just another excuse created by insurance firms to raise their prices.
X Factor remains popular among women but not a priority
Women remain ready to tune in to the latest series of ITV1's 'The X Factor', while men interviewed in the latest BR video said they were bored, but both sexes agreed they would definitely not be arranging their Saturday night around it.
Public say they won’t miss The Observer
As the owner of The Observer considers the future for the loss-making newspaper, including its closure, most members of the public interviewed in the latest Brand Republic Video struggled to find reasons why they would miss the paper.
Consumers more wary of organic food following FSA's verdict
Some consumers said they would think again about buying organic food following the Food Standards Agency's latest research, which appeared to debunk its benefits.
Are 'stealth' Starbucks cafes a good idea?
After last week's news that Starbucks is trialling a new store format branded as independent local cafes in the US, we asked UK consumers what they make of the strategy in the latest Brand Republic video.
Public blasts 'outdated' Big Brother
As viewers continue to desert Channel 4's 'Big Brother', members of the public told Brand Republic that the ten-year-old format was outdated and past its sell-by date although they continue to watch other reality shows such as 'Shipwrecked' and 'Come Dine With Me'.
Cricket fails to ignite public feeling
Despite The Ashes capturing headlines for England's men's and women's cricket teams, members of the public interviewed in the latest BR Video are not feeling excited about the sport.
Ryanair’s reputation takes another hit
As Ryanair considers making some of its passengers stand during flights, some members of the public interviewed in the latest Brand Republic video believe the airline's cost-cutting tactics are "ridiculous" and "horrific" and are putting them off flying with the compan.
Public says Andy Murray lacks Tim Henman’s appeal
As Roger Federer celebrates his record win at Wimbledon and Brits wonder if Andy Murray can make it to the final next year, BR video asks whether the Scot has the same appeal as the UK‘s other top sports stars.
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Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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