Latest Research
Online ad spend: 2005 online advertising spend rockets towards £1.4 billion
By the Internet Advertising Bureau /
Brand Republic
25-Jan-07
According to the March 2006 report from the Internet Advertising Bureau, the trade body for online advertising, total UK online advertising expenditure in 2005 grew by 65.6% to £1,366.4 million (£1.4 billion) to take the sector’s market share to 7.8%.
Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006
By the Internet Advertising Bureau /
Brand Republic
25-Jan-07
According to the latest figures from the Internet Advertising Bureau, the internet continues to grow with 40.3% like-for-like annual growth for the first half of 2006. This takes the sector to a half year high of £917.2 million - compared to £630.5 million a year ago - and a market share of 10.5%.
Online ad spend: Internet establishes itself as a major advertising medium
By the Internet Advertising Bureau /
Brand Republic
25-Jan-07
The October 2005 figures from the Internet Advertising Bureau, show a detailed analysis of online advertising spend figures for the first half of 2005 which reveals that display advertising increased by 67.7% to £162.1 million, while paid-for search experienced 72% growth to £197.3 million. Classifieds also increased by 93.1% year-on-year to £131.4 million.
'Smaller' internet service provider market is worth £1.15bn a year says Ofcom
By Staff /
Brand Republic
25-Jan-07
The smaller ISP market has a collective turnover of £1.15 billion per year, according to Ofcom's study.
BCMA publishes branded content attitudinal consumer study
By The BCMA and Contentworx /
Brand Republic
05-Jan-07
The Branded Content Marketing Association (BCMA) has revealed its first in-depth study into consumer attitudes towards branded content working in conjunction with branded content specialist agency contentworx.
Banks, brands, mergers and acquisitions
By Joseph Benson and Jack Foley /
Brand Republic
18-Apr-05
Recent McKinsey research observes that while "intangible assets make up most of the value of M&A deals...brands account for a considerable portion of these assets." In the wake of recent M&A activity in the commercial banking arena, Joseph Benson and Jack Foley ask if merging commercial banks should care about brand.
Top five reasons to use RSS
By Fergus Burns, Nooked /
Brand Republic
13-Apr-05
Blogging has recently gained recognition as a marketing tool. However, there is still some confusion around a complementary, equally useful technology called rich site summary, or RSS. Fergus Burns, of Nooked, explains.
Lifting the lid on relationship management
By Kim Walker, APRAIS /
Brand Republic
11-Apr-05
How would you rate your agency (or client) on a 100-point scale? Global relationship management company APRAIS have released five years' worth of data on client-agency relationships.
When it comes to the bottom line, it's knowing the biz v. giving good buzz
By Carl Anderson, Doremus /
Brand Republic
31-Mar-05
What does it take to understand and effectively reach "C-Level" executives - CEOs, CFOs, CIOs and CMOs? Carl Anderson of Doremus gives a perspective on marketing to this elite group.
Full Frontal PR
By Richard Laermer /
Brand Republic
30-Mar-05
"Thou shalt not lie", and 27 other do-or-die commandments for dealing with the media. Read more of Richard Laermer's new book here.
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