Latest Research

Broadcast TV and Broadband Video: Collision and Disruption

By Stephen Griffiths / Brand Republic
29-Mar-05

This report, from Breakthroo, examines the collision between TV and broadband video and makes sense of the surrounding issues.

Global Soft Drinks Round-Up

By Canadean / Brand Republic
18-Mar-05

Still drinks and nectars are setting the pace, according to leading beverage industry analysts Canadean, in their Global Soft Drinks Round-Up.

The broadband revolution

By Laurent Ezekiel / Brand Republic
15-Mar-05

How will broadband affect the relationship between company and customer? Laurent Ezekiel, Client Services Director at Wheel, discusses.

Full Frontal PR

By Richard Laermer / Brand Republic
14-Mar-05

Buzz is what makes the world go round, according to Richard Laermer. This new book, published by Bloomberg Press and distributed in the UK by Kogan Page, shows small businesses how to generate PR without the need of an agency or PR professional.

A critical analysis of methods of valuing brands and brand equity

By Dr.R.K.Srivastava / Brand Republic
15-Feb-05

Despite extensive research on branding and brand equity in recent years, relatively little has been published on brand equity measurement. Dr. R.K. Srivastava, Emeritus Professor at Bombay University, discusses this key managerial issue.

FEATURE: Rethinking the pharmaceutical marketing model

By John Singer / Brand Republic
04-Feb-05

Should pharmaceutical companies re-evaluate their consumer marketing strategies? John Singer of Blue Spoon discusses.

FEATURE: US Market Entry: co-branding strategies are a matter of teamwork for UK companies

By Bob McCarthy / Brand Republic
27-Jan-05

UK companies looking to enter the US market do not have to go it alone. Bob McCarthy takes a light-hearted look at the benefits of co-branding.

FEATURE: The Wireless Group v. Rajar: a lucky escape for the industry

By Charles Whiddington and Mark Lewis / Brand Republic
18-Jan-05

What lessons can be learnt from Rajar's recent high-profile case against Kelvin MacKenzie's The Wireless Group, and how do they impact on the media? Charles Whiddington and Mark Lewis, of City law firm Field Fisher Waterhouse, discuss.

Talespin: Public Relations Disasters

By Gerry McCusker / Brand Republic
13-Jan-05

Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan Page. Read a sample chapter here on Think.

FEATURE: The future of ownership

By Chris Middleton / Brand Republic
10-Jan-05

There are major changes going on in the heads of European consumers that will have a significant effect over the next decade, according to Chris Middleton of Sociovision.