Vox Pops
Each week, Brand Republic will be putting a key marketing and media issue under the spotlight and – with the help of Vox Pops – highlight video showing what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Currently showing 31 - 40 of 117 Vox Pops
Public gives support to C4 and its risque programming
As Channel 4 comes under fire for a slew of risque programmes featuring acres of naked flesh, the public has given its support to the broadcaster in the latest Brand Republic video, but some do think there is too much sexual content -- watch it now.
Public concerned about plans to monitor social networking sites
The majority of people interviewed in the latest Brand Republic video are against the government's plans to monitor social networking sites, claiming it would be an invasion of privacy -- watch it now.
Jade Goody media coverage provokes mixed response from public
The extensive media coverage of Jade Goody's battle with cervical cancer provoked a mixed response from members of the public in the latest Brand Republic video -- watch it now.
Public give their views on behavioural targeting
The majority of people interviewed in the latest Brand Republic video were keen for online advertising to be made more relevant to them and most were willing to have their browsing history monitored so long as no personal details were stored -- watch it now.
Public refuses to pay for online news
Most people interviewed in the latest Brand Republic video said nothing would convince them to pay for news online and they would prefer to buy a newspaper -- watch it now.
Consumers enjoying sales but excitement factor diminishing
A majority of consumers are enjoying the continuous sales and special offers in shops but some admit that the excitement of finding a bargain is no longer there, according to the latest Brand Republic video -- watch it now.
Recession proof prices boost fast food sales
Fast food is making a comeback in the economic downturn and chains are hiring extra staff so Brand Republic took to the streets to find out why the public is returning to burger bars -- watch the video now.
Twitter provokes mixed response from the public
Only about half the people interviewed in Brand Republic's latest video had heard of micro-blogging service Twitter, while those that had were split over its merits -- watch the video now.
Public happy to see Jonathan Ross back on TV
Most members of the public are glad that Jonathan Ross is back on the BBC with many believing the Sachsgate scandal was blown out of proportion by the media according to the latest Brand Republic video -- watch it now.
Public speak on Obama's challenge to revamp America's image
Barack Obama has his work cut out to improve America's image but is already taking steps in the right direction according to members of the public interviewed in the latest Brand Republic video -- watch it now.
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Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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