Latest Research

FEATURE: Are brands a force for good?

By John Noble, British Brands Group / Brand Republic
01-Nov-04

The anti-brand lobby argue that brands are immoral and exploitative. John Noble of the British Brands Group suggests that they have missed the point.

FEATURE: Brands, innovation and growth

By James Amos, PIMS Associates / Brand Republic
01-Nov-04

Simon Amos of PIMS Associates discusses the results of a new PIMS analysis comparing the innovation performance of branded and non-branded businesses.

FEATURE: Hybrids, the heavenly bed and purple ketchup

By David Aaker, Prophet / Brand Republic
01-Nov-04

A precis of the 2004 Brands Lecture given by David Aaker, on brand portfolio management.

FEATURE: Packaging and trust - a declining relationship

By Simon Black, Design Bridge / Brand Republic
01-Nov-04

Simon Black of Design Bridge discusses the importance of clarity and trust in packaging communications.

FEATURE: Be afraid, be very afraid

By Dick Stroud / Brand Republic
19-Oct-04

Dick Stroud of 20plus30 marketing asks what effect the pensions crisis will have on consumer marketing.

FEATURE: Managing the effects and implications of EU expansion

By Tasneem Haq / Brand Republic
08-Oct-04

Tasneem Haq, of City law firm Field Fisher Waterhouse, looks at the implications of EU expansion for brand owners.

Confessions of an Advertising Man

By David Ogilvy / Brand Republic
01-Oct-04

Confessions of an Advertising Man, the standard introduction to advertising, is being reissued by Southbank Publishing with a new foreword by Sir Alan Parker. This seminal business classic distills all the successful Ogilvy concepts, tactics and techniques. Read a sample free of charge here on Think.