Vox Pops
Each week, Brand Republic will be putting a key marketing and media issue under the spotlight and – with the help of Vox Pops – highlight video showing what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Currently showing 51 - 60 of 117 Vox Pops
What are the public's favourite clothes brands?
Brand Republic took to the streets to find out which clothing brands are most popular with the public. Here you can see a short video on their responses.
Which supermarket is the best value for money?
Tesco launched a press campaign last week positioning itself as Britain's biggest discounter but Asda hijacked the ads with a spoiler campaign claiming it sells 3,457 products cheaper than its rival. Brand Republic took to the streets to find out which supermarket the public thinks is the best value for money. Here you can see a short video on the public's opinion and whether they have been influenced by any ads.
What sites do women visit most on the internet?
The majority of women use the internet daily, with the 25 to 34-year-old age group being the most frequent users according to new research from Hearst Digital, but what are their favourite sites? Here you can see a short video on what women use the internet for and which sites they look at most frequently.
What are the public's favourite restaurants?
Marcus Wareing beat his former mentor Gordon Ramsay to have his restaurant Petrus named the best place to eat in London last month, according to Harden's London Restaurants 2009 survey. Brand Republic took to the streets to find out what the public's favourite restaurants are and whether the credit crunch has affected how much people eat out. Here you can see a short video on the public's verdict.
How has the credit crunch affected people?
As the price of oil, gas, electricity and food continues to rise, and the property market collapses, Brand Republic took to the streets to find out how members of the public have been affected by the credit crunch, if at all. Here you can see a short video on their responses.
Are the public still interested in reality TV?
The launch episode of the new series of 'X-Factor', which saw Girls Aloud singer Cheryl Cole make her debut as a judge, pulled in a record 10.2m viewers but are the public still interested in other reality shows? The appeal of shows such as 'Big Brother', which manages around 3m viewers each night, appears to be dwindling. Here you can see a short video on what the public think about reality TV and if their feelings have changed over the past few years.
Do lads' mags encourage irresponsible behaviour among young men?
A leading Tory has attacked lads' mags for encouraging irresponsible behaviour among young men and promoting a negative image of women but what do the public think about the likes of Nuts and Zoo? Here you can see a short video on the public's opinions of lads' mags.
Are the public attracted to food brands with healthy messaging?
The government's "five a day" campaign appears to be working as UK consumers are eating more fresh fruit and veg, according to a new Datamonitor report. Brand Republic took to the streets to find out whether the public are attracted to food brands with healthy messaging and if they have been influenced by the government campaign.
What are the public's favourite brands?
Google has knocked Microsoft off the top spot to take the crown of the UK's most popular brand for the first time, according to the latest Superbrands survey. Brand Republic took to the streets to ask people which brands are their favourites. Here you can see a short video on their responses and which British brands they favour.
Have people started cutting back on luxury food?
Sales of organic food have slowed down because of the credit crunch as consumers defect to discount grocers, according to Mintel research. Here you can see a short video on what the public think about organic food and whether they have started to cut back on any luxury products.
Previous
Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
