Vox Pops
Each week, Brand Republic will be putting a key marketing and media issue under the spotlight and – with the help of Vox Pops – highlight video showing what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Currently showing 61 - 70 of 117 Vox Pops
Which celebrity would spice up the Big Brother house?
Pamela Anderson entered the Big Brother house in Australia last week to boost the show's ailing ratings but which celebrity would the public like to see in the UK show? Here you can see a short video on which celebrity the public think would make an entertaining housemate.
What are the public's favourite TV and radio stations?
BBC One is the nation's favourite TV channel and BBC Radio 2 is the most popular national radio station, according to the findings of the latest IPA Touchpoints survey. Brand Republic took to the streets to find out what the public like about their favourite TV and radio channels.
Is the media an accurate reflection of UK society?
An Asian BBC director recently criticised broadcasters for putting too many ethnic minority faces on TV but what do the public think about how accurately the media as a whole reflects UK society? Here you can see a short video on the public's views about the media and whether they think ethnic minorities are fairly represented.
What do the public think about the return of 'Big Brother'?
'Big Brother' is back for a ninth series and has already caused controversy with the aggressive actions of one of the housemates, but how many people are watching the show? Here you can see a short video on what the public think about 'Big Brother', whether people are watching it or steering clear.
Do viewers want more live ads like the Honda skydiving spot?
Honda's live skydiving ad attracted a lot of media coverage but what did viewers really think about it? Here you can see a short video on the public's reaction, if they watched it, and whether they would like to see more live ads in the future.
Will the Home Office's grisly anti-knife campaign be effective?
Gruesome images of open wounds and blades sticking out of people's bodies are used in the Home Office's £3m anti-knife ad campaign but how effective do the public think it will be? Here you can see a short video on what the public thinks about the new campaign and shock tactics in general.
Are men interested in skincare products?
The average British man spends less than £2.50 a year on skincare, according to the latest research from Mintel, despite the likes of David Beckham and Pierce Brosnan regularly appearing in ads to promote products for men. Here you can see a short video on what skincare products men do buy and whether they have been influenced by any advertising.
Should the government or companies take responsibility for climate change?
Consumers are calling on brands, rather than governments, to take responsibility for reducing the impact of climate change, according to a global study by Havas Media. However when Brand Republic took to the streets it found quite a different picture. Here you can see a short video on who the public thinks should take more action.
Is Boris right to cut adspend to fund more police?
Boris Johnson, the new Mayor of London, has decided to slash advertising budgets for the Greater London Authority, including the Metropolitan Police and Transport for London, to pay for more police on the capital's streets but do the public think this is the right move? Here is a short video on what people think about the decision.
Do the public think Austria needs an image campaign?
In the wake of the shocking Fritzel incest case, the Austrian government is planning to launch an image campaign to restore its battered reputation abroad but do the public think this is necessary? Here you can see a short video on what the public thinks about Austria's plans and whether a shocking event like this would put people off visiting a country.
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Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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