Latest Research

FEATURE: Where do ideas come from?

By Reverend Peter Owen Jones / Brand Republic
01-Jul-04

Inspiration is the fuel that drives creativity and ideas are the result of inspiration, writes former copywriter and now reverend Peter Owen Jones, in a contribution to the Space for Ideas campaign, which aims to encourage a debate on creativity in the business world.

Media Monoliths

By Mark Tungate / Brand Republic
17-Jun-04

In a harshly competitive media environment, a handful of elite brands continue to stand out. In this new book, published by Kogan Page, author Mark Tungate explores the marketing strategies that have enabled brands like CNN, The Times, MTV and Vogue to thrive and survive. Read the MTV chapter free of charge here on Think.

Helping Britons work smarter

By The McKinsey Quarterly / Brand Republic
03-Jun-04

UK workers aren’t as productive as their counterparts in other leading developed nations. It will take more than innovation to close the gap. Article from the McKinsey Quarterly.

Children's Advertising Code: review of adult submissions received

By Dr. Ruth-Blandina M. Quinn / Brand Republic
01-Jun-04

On 19 April 2004, the Broadcasting Commission of Ireland (BCI) launched its Children’s Advertising Code – Phase 3 Consultation Document. This marked the third stage of a process designed to culminate in the creation of a code on children’s advertising in Ireland. Phase 3 consultation document from the BCI by Dr. Ruth-Blandina M. Quinn, Research Officer.

FEATURE: Delivering real growth through innovation

By Chris Wood, Corporate Edge / Brand Republic
01-Jun-04

Today, with the bottom line tightly under control, CEOs are being asked for their top line growth strategies. The question of how to fill the empty innovation pipelines is echoing down the corridors, and through marketing departments short on experience and expertise. Chris Wood, Corporate Edge.

FEATURE: Not another article about marketing to the over 50s

By Dick Stroud / Brand Republic
01-Jun-04

Dick Stroud of 20plus30 marketing takes an irreverent look at the facile way the grey market is discussed in the media. Incorporating interviews with Richard Reed of Innocent, Alex Batchelor of Orange and brand guru Wally Olin.

FEATURE: Quick-win strategy for the era of the 500-day CEO

By Beth Rogers and Merlin Stone / Brand Republic
01-Jun-04

Sackings of Chief Executives rose 70% in 2002 over 2001. Shareholders are becoming more and more impatient with CEOs who fail to deliver above average returns. Beth Rogers and Merlin Stone summarise the latest recommendations on identifying and realising growth potential, and quickly!

FEATURE: Scotland the brave? Brands as a means of economic development

By Melvyn Ingleson, MJI Business Solutions / Brand Republic
01-Jun-04

Is it time to reappraise the role of the brand within regional economies in the context of their potential economic impact? Melvyn Ingleson, MJI Business Solutions.

FEATURE: The economic importance of brands - seven reasons why brands really matter

By Clamor Gieske, FutureBrand / Brand Republic
01-Jun-04

‘Brand’ has become one of the most overused and misleading terms in economic discussions. It has become a swear word for the anti-globalisation movement and capitalism critics. Consequently, the economic importance of brands is often underrated or worse - overlooked. Clamor Gieske, FutureBrand.