Vox Pops
Each week, Brand Republic will be putting a key marketing and media issue under the spotlight and – with the help of Vox Pops – highlight video showing what consumers and members of the public really think.
Simply click on the headline of the feature below to see the story and view the Vox Pops’ video.
Currently showing 81 - 90 of 117 Vox Pops
How effective will the Government's anti-obesity campaign be?
The Government has ordered a £75m advertising campaign in an attempt to tackle the obesity crisis, but how effective do the public think it will be? Here you can see a short video on what people think about the campaign and what they believe is the best way to tackle obesity.
Are retailers responsible enough in their promotion of alcohol?
Supermarkets may be banned from selling discounted alcohol in a review ordered by the Department of Health last week to tackle binge drinking, but do consumers think this is necessary? Here you can see a short video on what consumers think about the sale of cheap alcohol and whether they believe retailers are acting responsibly.
Is Kerry Katona a good representative for Iceland?
Iceland denied speculation that former Atomic Kitten singer Kerry Katona had been dropped as the spokesperson of its advertising last week, but do the public think the supermarket should keep her on? Here you can see a short video on whether people think that Katona is a good representative for Iceland.
What was the most annoying ad of 2007?
What ads irritate you and why is the question Vox Pops International asked members of the public. The video interviews accompany an exclusive TNS survey commissioned by Marketing magazine. Click here to read the People’s Choice: most irritating ads of 2007.
Which adverts do the public remember from 2007?
Cadbury's Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track 'In the air tonight', has been named as one of the most successful campaigns of the year. PG Tips and O2 are also highly rated but are they the adverts the public remember? Here you can see a short video on which adverts have stuck in people's memories from the last year.
How much will consumers shop online for Christmas?
Shoppers will spend less offline but more online this Christmas, according to a survey by ComScore, but what do the public think about shopping online? Here you can see a short video on how much shopping consumers plan to do online for Christmas and what they will be buying.
Viewers call for more comedy at Christmas
Doctor Who and Kylie are leading the BBC Christmas line-up but will viewers be tuning in? Here you can see a short video on what viewers really want to watch over the Christmas period and what they make of the BBC line-up.
How would the public promote London?
Visit London is rebranding its global identity for the first time in five years to raise the profile of the city ahead of the 2012 Olympic Games. Here you can see a short video on how the public think London should be promoted and what they think is really important about the capital.
Do celebrities make advertising more effective?
Many brands have enlisted celebrities for their Christmas advertising campaigns, including Antonio Banderas for M&S and the Spice Girls for Tesco, but how effective will they be? Here you can see a short video on what the public thinks about celebrities endorsing brands and whether this really affects their shopping choices.
Do people of different generations use the internet differently?
Saga has launched a social networking site for the over-50s, called Saga Zone, but will many older people make full use of it? Here you can see a short video on the public's views about how age affects people's use of the internet and what the over-50s, in particular, use it for.
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Vox Pops International pioneers the use of video in research to bring consumer views to life. It is a full service research agency, services include customer segmentation studies, accompanied shops, communication checks, video diaries, video portraits, and library of over 700 pre-produced consumer videos available online.
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