Additional Information
Content
BMB nets ad brief for Primelocation
Zoopla Property Group, the online property portal, has appointed Beattie McGuinness Bungay to handle the advertising for its Primelocation brand.
Primelocation: appointed BMB
The agency, which was hired after a pitch against Zoopla's roster agency VCCP Blue, already handles advertising for its sister brand Findaproperty.
The work by VCCP on the group's core Zoopla.co.uk brand is unaffected by the appointment. Zoopla added Primelocation and Findaproperty to its stable of brands this year after merging with Digital Property Group, which owned the sites.
Andrew McGuinness, the BMB founding partner, commented: "Primelocation.com has a clear role and unique positioning in what is a rapidly maturing market.
"We're delighted to work on the brand with Zoopla Property Group."
Zoopla launched a multi-million-pound ad campaign in September, comprising national TV, radio and print executions by VCCP Blue.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Interim Head of Marketing & Communications Brand Recruitment £50000 per annum, Brentwood
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
