Additional Information


Content

Mothercare kicks off creative contest

Mothercare is reviewing its advertising account.

Mothercare: ad review

Mothercare: ad review

Share this article

The review will be handled by Oystercatchers, along with the retailer’s new global brand and marketing director, Jude Bridge.

Mothercare has previously worked with a number of agencies including Bartle Bogle Hegarty and St Luke’s. However, it does not currently have a retained agency and has not spent significant sums on above-the-line advertising in recent times.

The review follows the recent appointment of Bridge, who joined Mothercare from Save the Children, where she was the director of marketing and communications.

After a difficult 2011, Mothercare introduced a turnaround plan, which it claimed in November last year was producing results and that losses had been stemmed.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

Back to top ^