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					<title><![CDATA[News from Brand Republic]]></title>
					<link>http://www.brandrepublic.com/</link>
					<description><![CDATA[Latest marketing & media news from Brand Republic]]></description>
					<language>en</language>
					<lastBuildDate>Mon, 09 Nov 2009 20:13:45 GMT</lastBuildDate>
					<managingEditor>brandrepublic@mail4.haymarketbusinessinteractive.com</managingEditor>
					<webMaster>brandrepublic@mail4.haymarketbusinessinteractive.com</webMaster>
					
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					<title><![CDATA[Government moots product placement "tax"]]></title>
					<link>http://www.brandrepublic.com/News/965419/Government-moots-product-placement-tax/</link>
					<description><![CDATA[LONDON - The government could introduce a levy on product placement if alcohol, gambling and unhealthy foods are included in any future reversal of the current ban.]]></description>
					
					<pubDate>Mon, 09 Nov 2009 17:40:00 GMT</pubDate>
					
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					<title><![CDATA[Google seals $750m AdMob buy to expand into mobile ads]]></title>
					<link>http://www.brandrepublic.com/News/965405/Google-seals-750m-AdMob-buy-expand-mobile-ads/</link>
					<description><![CDATA[LONDON - Google has acquired mobile ad technology provider AdMob for $750m in a bid to increase its mobile advertising presence.]]></description>
					
					<pubDate>Mon, 09 Nov 2009 17:23:00 GMT</pubDate>
					
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					<title><![CDATA[CLIENT OF THE WEEK - 'The postal strikes haven't shaken my faith in direct mail']]></title>
					<link>http://www.brandrepublic.com/News/965409/CLIENT-WEEK---The-postal-strikes-havent-shaken-faith-direct-mail/</link>
					<description><![CDATA[Sarah Howe is the former marketing chief at BUPA brought into over-50s insurance brand RIAS to inject more digital into the mix. But when it comes to the marketing mix, she's not throwing the baby out with bathwater.]]></description>
					
					<pubDate>Mon, 09 Nov 2009 17:20:00 GMT</pubDate>
					
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					<title><![CDATA[ITV supports product placement consultation]]></title>
					<link>http://www.brandrepublic.com/News/965336/ITV-supports-product-placement-consultation/</link>
					<description><![CDATA[LONDON - ITV has said it welcomes today's announcement that the Department of Culture, Media and Sport is to begin public consultation on the introduction of product placement for the UK media industry.]]></description>
					
					<pubDate>Mon, 09 Nov 2009 16:35:00 GMT</pubDate>
					
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					<title><![CDATA[Wieden & Kennedy launches 'data jewellery' range]]></title>
					<link>http://www.brandrepublic.com/News/965325/Wieden---Kennedy-launches-data-jewellery-range/</link>
					<description><![CDATA[LONDON - Wieden & Kennedy London today launched a range of jewellery based on graphical data such as the graph for gold prices since 1979.]]></description>
					
					<pubDate>Mon, 09 Nov 2009 16:06:00 GMT</pubDate>
					
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					<title><![CDATA[Barclaycard appoints Iris to UK direct marketing account]]></title>
					<link>http://www.brandrepublic.com/News/965332/Barclaycard-appoints-Iris-UK-direct-marketing-account/</link>
					<description><![CDATA[LONDON - Barclaycard has hired Iris as its lead direct marketing agency in the UK.]]></description>
					
					<pubDate>Mon, 09 Nov 2009 16:20:00 GMT</pubDate>
					
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					<title><![CDATA[IAB Engage 2009: what to expect]]></title>
					<link>http://www.brandrepublic.com/News/965317/IAB-Engage-2009-expect/</link>
					<description><![CDATA[LONDON - Digital marketers and agencies will be gathering in central London on Wednesday for the IAB's annual Engage conference, which this year adopts the theme of 'brand fitness'.]]></description>
					
					<pubDate>Mon, 09 Nov 2009 16:00:00 GMT</pubDate>
					
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					<title><![CDATA[Mail's MidBritain report points to economic recovery]]></title>
					<link>http://www.brandrepublic.com/News/965320/Mails-MidBritain-report-points-economic-recovery/</link>
					<description><![CDATA[LONDON - More than one in three of British people believe the economy will improve over the next six months, claims new research.]]></description>
					
					<pubDate>Mon, 09 Nov 2009 15:55:00 GMT</pubDate>
					
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					<title><![CDATA[EA buys social gaming firm Playfish for $400m]]></title>
					<link>http://www.brandrepublic.com/News/965321/EA-buys-social-gaming-firm-Playfish-400m/</link>
					<description><![CDATA[NEW YORK - Electronic Arts has Acquired social networking games firm Playfish, which has developed games for Facebook and MySpace, for as much as $400m.]]></description>
					
					<pubDate>Mon, 09 Nov 2009 15:45:00 GMT</pubDate>
					
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					<title><![CDATA[Unilever appoints DDB to global Flora account]]></title>
					<link>http://www.brandrepublic.com/News/965318/Unilever-appoints-DDB-global-Flora-account/</link>
					<description><![CDATA[LONDON - Unilever has appointed DDB London to the global ad account for margarine brands Flora and Becel, following a two-way pitch against incumbent Bartle Bogle Hegarty (BBH).]]></description>
					
					<pubDate>Mon, 09 Nov 2009 15:45:00 GMT</pubDate>
					
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