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Results 1 - 8 of 8 matching results
New tool claims to be able to identify next meerkat-style success
LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to a...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Aegis reports 1% revenue rise but remains downbeat
LONDON - Aegis has reported revenue growth of 1% year on year for the first nine months of 2009, but said it still does not expect any upturn in the second half.
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Marketing to engage today's digitally-savvy youth market
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
By SpeakersChannel.tv / Brand Republic 16-Nov-09
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
LONDON - Brand Republic rounds up the week's major people moves in advertising, digital, marketing and media with Media Brands' Graham Duff and the 'M' in HMDG's Al Moseley stepping down as Google's B...
By Staff / Brand Republic 13-Nov-09
Reinventing marketing: Alan Mitchell says it's time to move beyond Philip Kotler's quest to influence consumers
Marketers in thrall to the idea of influencing consumers' decisions are missing the rich opportunity presented by the shift in the ways in which people are making purchases.
By Alan Mitchell / marketingmagazine.co.uk 10-Nov-09
Former Accenture partner joins Nunwood to lead strategy
LONDON - Research consultancy Nunwood has hired James Walker, who ran Accenture's international Marketing Sciences division for seven years, as chief strategy and development officer.
By Daniel Farey-Jones / Brand Republic 06-Nov-09
Sector Insight: Ice cream
LONDON - Ice cream is traditionally a summer treat, but luxury brands are working to drive the year-round market.
By Jane Bainbridge / marketingmagazine.co.uk 03-Nov-09
Moody Britain: Putting Britain back together
LONDON - The latest 'Moody Britain' report shows consumers are angry at banks, politicians and the media, but have a positive attitude to retaking control of their lives.
By Nicola Clark / marketingmagazine.co.uk 27-Oct-09
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