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Advertising to the YouTube generation
LONDON - As people watch more TV ads online, brands are adapting their strategies to ensure they can maximise the advantage of this additional platform for their commercials.
By David Benady / marketingmagazine.co.uk 25-Nov-09
Baby Creative seeks to simplify climate change issues with YouTube film
LONDON - Ad agency Baby Creative has come up with a humorous video to highlight some very simple truths behind climate change in the run up to the Copenhagen conference in December.
By Staff / Brand Republic 25-Nov-09
Sony Ericsson invites Twitter users to pump up space hoppers in real time
LONDON - Sony Ericsson has launched 'Spark Something' on Twitter, inviting users to tweet "#pumpt" to inflate real space hoppers and watch the action via a live video feed.
By Jacquie Bowser / Brand Republic 25-Nov-09
Agency spreads Ikea sofa photos around Facebook
LONDON - Swedish agency Forsman and Bodenfors is behind an innovative campaign to promote the opening of a new Ikea store using Facebook photo tagging.
By Jennifer Whitehead / Brand Republic 25-Nov-09
Confusion over 'muddled' EU legislation on cookies
LONDON - Confusion has arisen over the revised EU telecoms directive's ruling on cookies, with conflicting views about its ruling on mandatory opt-in for sites wanting to store cookies on users' compu...
By Jennifer Whitehead / Brand Republic 25-Nov-09
Efficient Frontier to handle Britannia Hotels' search campaigns
LONDON - Britannia Hotels has appointed Efficient Frontier to manage its search campaigns in the UK.
By Jacquie Bowser / Brand Republic 25-Nov-09
Sky promotes Sky Songs with ad campaign
LONDON - Sky has this week launched an ad campaign for its online music service Sky Songs, which it launched in October.
By Fiona Ramsay / marketingmagazine.co.uk 25-Nov-09
James Macdonald joins mobile technology agency 2ergo
LONDON - James Macdonald, formerly sales director at O2 Media, has joined the mobile marketing technology agency 2ergo as head of media and entertainment.
By Staff / Brand Republic 25-Nov-09
Two more US publishers threaten to join News Corp and quit Google
NEW YORK - Two more US newspaper publishers, MediaNews Group and AH Belo, have said that they are considering pulling their content from Google in the wake of News Corporation's threat earlier this we...
By Staff / Brand Republic 25-Nov-09
The Independent launches online voucher search service
LONDON - The Independent has joined the growing list of national newspapers to launch its own online voucher and offers site.
By James Quilter / promotionsandincentives.co.uk 25-Nov-09
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- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
