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Accurist launches Tweeting Clock and new version of John Cleese's iconic 1978 TV ad
LONDON - Accurist is doing something old and something new. The British watch manufacturer will launch on 1 December a re-worked version of its legendary 1978 TV ad featuring former Monty Python membe...
By Staff / marketingmagazine.co.uk 26-Nov-09
George at Asda launches Body Sculpt Vest to minimise 'man-boobs' and give an 'instant six-pack'
LONDON - Supermarket giant Asda is launching a Body Sculpt Vest designed to give men an 'instant six-pack'.
By Nicola Clark / marketingmagazine.co.uk 26-Nov-09
ITV2 commissions second series of Jordan's 'What Katie Did Next'
LONDON - ITV2 has commissioned a second new series 'What Katie Did Next' from Pricey Media, the independent production company launched by Katie Price.
By Staff / marketingmagazine.co.uk 26-Nov-09
Waitrose customer magazine triumphs at APA awards
LONDON - John Brown's Waitrose Food Illustrated was on winning form at last night's APA International Customer Publishing Awards, picking up two awards.
By Nicola Clark / marketingmagazine.co.uk 26-Nov-09
Weight Watchers revamps ready meals
LONDON - Weight Watchers is revamping the look of its ready meals to help it compete against own-brand products.
By Amy Golding / marketingmagazine.co.uk 26-Nov-09
Stella Artois signs up Florence and the Machine for 1960s 'eco chic' YouTube show
LONDON - InBev has launched a 15 minute humorous show on YouTube to push the green credentials and provenance of its Stella Artois lager brand.
By Gemma Charles / marketingmagazine.co.uk 26-Nov-09
Mars' luxury pet-boarding chain mypetstop appoints Gratterpalm to ad account
LONDON - mypetstop, the Mars-owned network of pet boarding and care centres, has appointed Leeds-based Gratterpalm as its new advertising agency following a four-way pitch.
By Staff / marketingmagazine.co.uk 26-Nov-09
IPC launches online photography magazine tailored to individual retailers
LONDON - IPC has launched a free, quarterly online magazine on digital photography aimed at beginner to intermediate-level photographers.
By Sarah Johnson / marketingmagazine.co.uk 26-Nov-09
Case study: How Go Go Hamsters became a hit Christmas toy
LONDON - Character Options - the company behind the Go Go Pets - got what every toy marketer wants for Christmas - namely this year's must-have Christmas gift. Here is how they did it.
By Nicola Clark / marketingmagazine.co.uk 26-Nov-09
Advertising to the YouTube generation
LONDON - As people watch more TV ads online, brands are adapting their strategies to ensure they can maximise the advantage of this additional platform for their commercials.
By David Benady / marketingmagazine.co.uk 25-Nov-09
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