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Regionals launch integrated print and online planning tool
LONDON - The regional publishing industry has launched what it claims is the first integrated print and online planning currency, which proves websites extend local newspaper audience net reach by an ...
By Maisie McCabe / mediaweek.co.uk 25-Nov-09
Google trials new local ad search formats
LONDON - Google is trialling new relevant, interactive and local search ad formats in a bid to keep ahead of rival Bing.
By Sara Kimberley / mediaweek.co.uk 25-Nov-09
Freesat iPlayer rollout to start in two weeks
LONDON - Selected Freesat owners will get access to the BBC iPlayer for the first time in a beta test commencing on 7 December.
By Daniel Farey-Jones / Brand Republic 25-Nov-09
Sony Ericsson invites Twitter users to pump up space hoppers in real time
LONDON - Sony Ericsson has launched 'Spark Something' on Twitter, inviting users to tweet "#pumpt" to inflate real space hoppers and watch the action via a live video feed.
By Jacquie Bowser / Brand Republic 25-Nov-09
Confusion over 'muddled' EU legislation on cookies
LONDON - Confusion has arisen over the revised EU telecoms directive's ruling on cookies, with conflicting views about its ruling on mandatory opt-in for sites wanting to store cookies on users' compu...
By Jennifer Whitehead / Brand Republic 25-Nov-09
BARB audience measurement service changes from January
LONDON - BARB, the TV body, is set to unveil changes to its audience measurement service from 1 January that will include introducing an entirely new viewing panel for the first time in six years.
By Arif Durrani / mediaweek.co.uk 25-Nov-09
OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?
Rupert Murdoch's NI has decided to remunerate all UK retailers of The Sun on the basis of a standard cover price of 30p, rather than 35p as at the moment. Is this a taste of the future?
By Staff / mediaweek.co.uk 25-Nov-09
Virgin Media launches dynamic ads for on-demand TV
LONDON - Virgin Media has launched its first foray into dynamic advertising across three of its biggest on-demand TV brands.
By Arif Durrani / mediaweek.co.uk 25-Nov-09
James Macdonald joins mobile technology agency 2ergo
LONDON - James Macdonald, formerly sales director at O2 Media, has joined the mobile marketing technology agency 2ergo as head of media and entertainment.
By Staff / Brand Republic 25-Nov-09
Two more US publishers threaten to join News Corp and quit Google
NEW YORK - Two more US newspaper publishers, MediaNews Group and AH Belo, have said that they are considering pulling their content from Google in the wake of News Corporation's threat earlier this we...
By Staff / Brand Republic 25-Nov-09
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