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Paddy Power takes dig at Thierry Henry in latest ad campaign
LONDON - Irish bookmaker Paddy Power has launched an advertising campaign that welcomes all overseas visitors to Ireland, with the exception of people named Thierry.
By Jacquie Bowser / Brand Republic 27-Nov-09
Slash album to get first release in £14.99 Classic Rock issue
LONDON - Former Guns'n'Roses guitarist Slash is to distribute his first solo album in a £14.99 special edition of Future's music magazine Classic Rock a month before its general release next spring.
By Jennifer Whitehead / Brand Republic 26-Nov-09
Xbox 360 is poised to be the main console this Christmas
LONDON - Microsoft's Xbox 360 could be the big winner in this Christmas' battle of the consoles, according to figures from an online voucher distributor.
By James Quilter / Brand Republic 24-Nov-09
US soccer second tier looks to invoke Cosmos spirit with rebrand
LONDON - US soccer is looking to bring back a taste its 70s heyday by reintroducing the North American Soccer League brand - for the country's second division.
By James Quilter / Brand Republic 24-Nov-09
New tool claims to be able to identify next meerkat-style success
LONDON - A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to a...
By Jennifer Whitehead / Brand Republic 23-Nov-09
MotoGP sports body strikes deal to boost website's commercial opportunities
LONDON - Digital sport and entertainment specialist Perform has signed a three-year deal with FIM, the international governing body of motorcycle racing, to develop, manage, promote and monetise a new...
By Jacquie Bowser / Brand Republic 23-Nov-09
Spotify extends mobile reach with Symbian app
LONDON - Spotify is now available on a number of new smartphones, including some Nokia models, after the music streaming company launched a Symbian mobile app.
By Jennifer Whitehead / Brand Republic 23-Nov-09
X Factor pulls in 12.6m as Jedward's luck finally runs out
LONDON - An audience of 12.6 million, peaking at 14.4 million, tuned in to ITV1's 'The X Factor' on Saturday as Irish twins John and Edward finally saw their luck run out to be voted off the show last...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Jordan quits 'I'm a Celeb' after run of Bush Tucker Trials
LONDON - Katie Price has quit ITV1 hit show 'I'm a Celebrity...Get Me Out of Here!' after being voted by the public to undertake an unprecedented seven 'Bush Tucker Trials', during which she had to at...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Channel 4's online remit formalised in Digital Economy Bill
LONDON - Channel 4 will be required to produce high-quality digital content as part of its public service remit, under legislation outlined in the Digital Economy Bill, published today.
By Jennifer Whitehead / Brand Republic 20-Nov-09
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