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Ex Procter & Gamble global media head Bernhard Glock joins media-barter firm Miroma
LONDON - Bernhard Glock, the former global media chief responsible for Procter & Gamble's $8.5bn media budget, has become a non-executive director of Miroma, which specialises in media barter.
By Staff / marketingmagazine.co.uk 25-Nov-09
Mazda to sponsor Gordon Ramsay Indian cooking show
LONDON - Mazda is to sponsor an Indian food-themed Gordon Ramsay show, which will form part of Channel 4's forthcoming India Season strand of programming.
By Alex Brownsell / marketingmagazine.co.uk 25-Nov-09
Brand Health Check: Bridgestone
LONDON - The tyre company has dropped its ‘strategic' F1 tie and must find a new road to sales.
By Ed Kemp / marketingmagazine.co.uk 24-Nov-09
Top 20 slang brands
LONDON - McDonald's may be attempting to trademark its popular slang name, 'Maccy D's', but it isn't the only multinational to be given a 'slang brand' by consumers.
By Bill Britt / marketingmagazine.co.uk 24-Nov-09
Waitrose to sell products at Shell petrol-station forecourts
LONDON - Oil giant Shell is to begin selling grocery products from retailer Waitrose at its UK forecourts.
By Joe Thomas / marketingmagazine.co.uk 23-Nov-09
St Luke's picks up Britax car-seat brief
LONDON - St Luke's has been appointed to handle the advertising account for Britax Excelsior, the child's car-seat manufacturer, after a two-way pitch against an undisclosed agency.
By Staff / Campaign 19-Nov-09
Ford promotes Focus with interactive plasma ball
LONDON - Ford is running a pan-European campaign promoting the Focus model.
By Fiona Ramsay / marketingmagazine.co.uk 18-Nov-09
We'll Call You - Chrysler
Marketing's Mystery Caller's old man has kicked off his midlife crisis with a new Chrysler Voyager, but is worried about the impact of the marque's sale to Fiat, so we tried to ease his mind
marketingmagazine.co.uk 18-Nov-09
Mercedes-Benz to create new global strapline
LONDON - Mercedes-Benz is looking to develop a new brand strapline to bring together its global communications.
By Alex Brownsell / marketingmagazine.co.uk 18-Nov-09
Formula 1 champion Jenson Button moves from Brawn GP to Vodafone McLaren Mercedes
LONDON - Marketing can reveal that newly-crowned Formula 1 World Champion Jenson Button is switching to Vodafone McLaren Mercedes on a three-year deal.
By Ed Kemp / marketingmagazine.co.uk 18-Nov-09
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
