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Advertising to the YouTube generation
LONDON - As people watch more TV ads online, brands are adapting their strategies to ensure they can maximise the advantage of this additional platform for their commercials.
By David Benady / marketingmagazine.co.uk 25-Nov-09
New BARB TV panel to launch in January
LONDON - The next generation of TV audience measurement will go live on 1 January 2010 following extensive testing of the new BARB system.
By Ian Darby / campaignlive.co.uk 25-Nov-09
Sky promotes Sky Songs with ad campaign
LONDON - Sky has this week launched an ad campaign for its online music service Sky Songs, which it launched in October.
By Fiona Ramsay / marketingmagazine.co.uk 25-Nov-09
New BARB TV measurement service goes live in January
LONDON - A new BARB television audience measurement service will go live on 1 January designed to give the industry more understanding of who is watching which programmes and from where.
By Sarah Johnson / marketingmagazine.co.uk 25-Nov-09
The Independent launches online voucher search service
LONDON - The Independent has joined the growing list of national newspapers to launch its own online voucher and offers site.
By James Quilter / promotionsandincentives.co.uk 25-Nov-09
Virgin Media to roll-out targeted ads around on-demand content
LONDON - Virgin Media has launched advertising around its on-demand TV platform, which carries content from channels including Living, Virgin1 and Bravo.
By Ian Darby / campaignlive.co.uk 25-Nov-09
VisitBritain ties with forthcoming Sherlock Holmes movie
LONDON - VisitBritain is launching a digital campaign around the forthcoming Sherlock Holmes movie, directed by Guy Ritchie, as part of a wider strategy positioning Britain as a destination for movie ...
By Alex Brownsell / marketingmagazine.co.uk 25-Nov-09
Virgin Media starts running ads around on-demand TV content
LONDON - Virgin Media is rolling out ads from brands including L'Oreal, Sony Ericsson, Kellogg's and Microsoft around LIVING, Virgin1 and Bravo content on its on-demand TV platform.
By Fiona Ramsay / marketingmagazine.co.uk 25-Nov-09
BBC considers floating its commercial arm
LONDON - The BBC is considering floating a portion of BBC Worldwide, its commercial arm, following increased pressure from the government and commercial rivals to reduce its media market power.
By Matt Williams / campaignlive.co.uk 25-Nov-09
Channel 4 set to air India Season
LONDON - Channel 4 is approaching brands to advertise around a week of Indian-themed programming in January.
By Sarah Johnson / marketingmagazine.co.uk 24-Nov-09
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
