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40 things you didn't know about the internet
(hardware and software infrastructure) are not synonyms . Grey Interactive was the first digital agency ... on YouTube (April 2005). O2 was the UK's biggest online advertiser in 2008, spending 12.3m. Google has ...
By Adam Woods / revolutionmagazine.com 31-Dec-09
40 Years of the Web: 40 things you didn't know about the internet
(hardware and software infrastructure) are not synonyms . Grey Interactive was the first digital agency ... on YouTube (April 2005). O2 was the UK's biggest online advertiser in 2008, spending 12.3m. Google has ...
By Adam Woods / revolutionmagazine.com 31-Dec-09
Augmented reality: Don't believe the hype
novelty. Trevor Clawson assesses the pros and cons of the latest must-have digital technology. ... that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ... certainly get a real PR buzz," says Gregoire Assemat-Tessandier, global head of digital at Bacardi Global ... of gimmickry, with little in the way of substance to back it up. Indeed, Geoff Gower, digital creative director ...
By Trevor Clawson / revolutionmagazine.com 30-Dec-09
Augmented Reality: Special report - Don't believe the hype
. Trevor Clawson assesses the pros and cons of the latest must-have digital technology. ... that sit beneath the umbrella of AR you take the physical world and mix it with a digitally generated layer ... certainly get a real PR buzz," says Gregoire Assemat-Tessandier, global head of digital at Bacardi Global ... of gimmickry, with little in the way of substance to back it up. Indeed, Geoff Gower, digital creative director ...
By Trevor Clawson / revolutionmagazine.com 30-Dec-09
Real-time Search: What it means for you
! Advertisers in the minority need to read the following carefully: Twitter is coming to Google. Tweets, or more ... successful focal point for their digital strategy, Dell remains the uncontested champion - its Twitter ...
By Dan Leahul / revolutionmagazine.com 23-Dec-09
Real-time search: what it means for you
This is an appeal to the stubborn 10 per cent of brands that have dismissed Twitter as a fad. To the other 90 per cent or so - those employing or currently developing a Twitter strategy - well done! Advertisers in the minority need to read the following carefully: Twitter is coming to Google. Tweets, or more ...
By Dan Leahul / revolutionmagazine.com 23-Dec-09
Xbox strikes back
in the living room. "This is very similar to when I launched Sky Digital in the UK with Premier League ...
By Andrew McCormick / revolutionmagazine.com 21-Dec-09
User-generated comment: will policing websites benefit users?
For the first time brands will have the content of their websites monitored by the ASA (Advertising ... users can tailor the advertising; on MSN they can strip it out entirely. Internet consumers are a very proactive lot - they police themselves. If advertising falls foul of the guidelines then consumers ... Advertising As ever, the authorities have deemed that we cannot possibly decide for ourselves what ...
By Staff / revolutionmagazine.com 16-Dec-09
ANALYSIS: Online Retail - Cashing in on Christmas
Boxing Day sales to Christmas Eve and Christmas Day in the digital realm. John Lewis and B Q were among ... itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ... that opportunistic advertisers should be targeting. "To drive traffic, you need to know what people are doing ...
By Adam Woods / revolutionmagazine.com 15-Dec-09
Opinion: Digital planning can be as powerful as traditional, so why not sing its praises?
competence and inspired brilliance. As a digital practitioner, however, I was slightly perturbed that only one of the 153 entries to make it the shortlist stage was by a digital agency - and Tribal DDB is ... about the state of planning in digital? The obvious conclusion is it's in a pretty parlous state ...
By John Owen / revolutionmagazine.com 01-Dec-09
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