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Unilever to extend crowdsourcing to other brands
Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
By Gareth Jones / revolutionmagazine.com 27-Oct-09
Revolution Future 50: meet the digital stars of tomorrow
in the world. Over the past 10 years, digital media and FMCG brands haven't made the greatest of bedfellows ... leader, not just in digital, but in all areas of marketing. His background in FMCG brand marketing ...
By Staff / revolutionmagazine.com 01-Oct-09
P&G sets ambitious e-commerce target
The target will fall under the remit of P G's global team leader of digital businesses Lucas Watson, who told AdAge of the plans. To aid its aggressive expansion online, the FMCG giant has begun adding 'Where to Buy' links to its European websites which direct consumers on its own websites ...
By Elizabeth Clifford-Marsh / revolutionmagazine.com 07-Sep-09
Microsoft wants to make friends with your agency too
he will work with advertisers and agencies. His main aim is to work across sectors including FMCG ...
By Andrew McCormick / revolutionmagazine.com 26-Jun-09
Never run out of loo roll again with Alice.com
The idea behind the site, which launches in beta today after securing $4.3 million ( 2.6m) in funding, is an open platform for FMCG companies to sell direct to consumers instead of relying ... .com makes no retails margin and allows FMCG manufacturers to control pricing in their own direct sale ...
By Gareth Jones / revolutionmagazine.com 23-Jun-09
Pepsi Raw goes offline with UK Twitter campaign
director at GraphicoDMG said: "We believe this is the first time a major FMCG brand has put a Twitter ...
By Dan Leahul / revolutionmagazine.com 10-Jun-09
FMCG giants show faith in online display by doubling spend
of 2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ...
By Elizabeth Clifford-Marsh / revolutionmagazine.com 08-Jun-09
Rizla launches interactive bespoke website
, Sense's managing director said: "Loads of FMCG brands are still lost online, either pushing flat, static ... that it is somehow viral. "Rizla was one of the first FMCG brands online in the UK, and has always had a reputation ...
By Dan Leahul / revolutionmagazine.com 15-May-09
Twitter WIN! The 8 best brands on the world's hottest microblog
to tweet about an FMCG brand - something that may be of limited interest. This is an unofficial Marmite campaign that Parsley says he and Randell created in four hours and demonstrates what FMCG brands could do ...
By Andrew McCormick / revolutionmagazine.com 13-May-09
Unilever offers women cash for engagement
range of brands, which include Surf, Dove and Persil. The FMCG giant will involve consumers in forums ...
By Elizabeth Clifford-Marsh / revolutionmagazine.com 06-May-09
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