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Pearl Drops to run brand integration on new Bebo drama
The deal between Bebo and household and toiletries company Church Dwight UK, will see the site become the launch platform for its new tooth whitening product, Pearl Drops Instant White. The brush-on cosmetic whitening product for teeth will be integrated into the Sofia s Diary plot for an initial three ...
By Hayley Pinkerfield / Revolution UK 05-Mar-08
Unilever rethinks its digital view
and BTAA 2006 Silver in the toiletries (viral) category. ...
By / Revolution UK 29-Sep-06
Digital top 40 stars
for the group to set up a male toiletries brand called easy4men. However, this time around the brand improved ...
By Philip Smith / Revolution UK 03-Sep-04
Digital top 40 stars
up a male toiletries brand called easy4men. However, this time around the brand improved on its ...
By Philip Smith / Revolution UK 03-Sep-04
Cussons seeks to capture more data
and are encouraged to repurchase it through banners on the homepage and toiletries section. Outrider did the planning ...
By Charlotte Goddard / Revolution UK 01-Dec-03
LOYALTY STRIKES BACK
the more expensive toiletries and pampering items. More than 400,000 registered members use the site out ...
By STUART DERRICK / Revolution UK 01-Feb-03
Wireless ads firm signs new clients
Wireless marketing specialist Brainstorm Marketing Solutions (BMS) has signed up HMV, Superdrug, Oddbins and toiletries firm Lush as new clients. BMS provides location-based WAP and SMS advertising opportunities for retailers, enabling users to enter their location and find in-store deals ...
By MARK SWENEY / Revolution UK 22-Aug-01
VITAL STATISTICS: This week Thomson Intermedia found a low level of online ad spend in the fashion and cosmetic industries
and beauty industry's ad spend online. For toiletries and cosmetics the top spenders are both ...
By AMANDA NOTTAGE / Revolution UK 22-Aug-01
LOCATION MARKETING: Can you hit a moving target? - It's not just who you are, it's where you are that counts - when it comes to mobile marketing, that is. Tamsin Kingswell checks out the different methods marketers use to find a mobile audience
cosmetics and toiletries brand Lush became involved with text-based marketing provider ZagMe last autumn ...
By TAMSIN KINGSWELL / Revolution UK 06-Jun-01
Lynx uses virus to boost new range
Unilever's men's brand, Lynx, has launched a pan-European viral email campaign to promote its new Lynx Gravity range of toiletries. The Lynx Zero Gravity UK campaign is targeting 18 to 25-year-olds and has sent 35,000 emails enjoining people to visit the Lynx Gravity web site (www ...
Revolution UK 23-May-01
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