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User-generated comment: will policing websites benefit users?

16 Dec 2009 | by Staff

to think much harder about all those banners and misleading keywords they pump out. It validates ...

IAB Engage 2009: the tea break guide

11 Nov 2009 | by Gareth Jones

of thinking for the marketers of tomorrow," he said. "The key to success is to think beyond the banner ...

IAB Engage: live blog

11 Nov 2009 | by Andrew McCormick

the banner, according to Gregory. He's not just talking about apps and social media though. Simple techniques ...

Royal Fail: Firebox game parodies Royal Mail strikes

30 Oct 2009 | by Andrew McCormick

-up to Christmas and launched the game following unprecedented reaction to a banner on the site that included ...

Burger King brings augmented reality to the banner

30 Oct 2009 | by Andrew McCormick

LONDON - Burger King has become one of the first brands to create an augmented reality banner ad...Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu. The banner tells the viewer to hold up a $1 note to their web cam before a range ...

Corrie gets into e-commerce: buy Street goods online

26 Oct 2009 | by Jennifer Whitehead

with products from partners under the banner 'Coronation Street 50th Anniversay Best of British brands ...

Rich media ads: it's not size that matters, it's what you do with them

22 Oct 2009 | by Jennifer Whitehead

than for banner ads. Instead, video, Flash features and expansion seem to be the key factors in driving ... interaction rate of all rich media formats, followed by expandable banners. The report concludes that instead ... that physical size of a banner has less to do with performance than creative execution and rich media ...

When digital marketing strategies go wrong

16 Oct 2009 | by Adam Woods

be really dangerous," she adds. Banner ads O2, Tesco and Vodafone The unhappy spectre of ad ...

Battle of the brands: CNN versus Sky News

12 Oct 2009 | by Mrudula Kodali

, sandwiched between the banner ad and the navigation block. Like CNN International, there's no breadcrumb ...

Government takes on travel sites in battle for online ad spend

24 Sep 2009 | by Darren Davidson

Normal 0 The move marks the first time that The Met Office has opened up its site to advertisers and will involve offering banner ads and skyscrapers on a CPM (cost per thousand) basis. And it comes when online display revenue is suffering as a result of diminishing ad budgets which are putting ...

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