The AA 'who will stop Jack Frost?' by McCann London
19 Jan 2012
service from the AA....The campaign introduces Jack Frost, who freezes people. A trailer with no AA branding was released ...
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Search results for "AA"
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Jobs | Agency Showcase | Ad creativeAppointment to View: How the AA made its own horror film trailer
06 Feb 2012 | by Georgina Brazier
McCann London took inspiration from horror movies for its recent campaign for the AA's Home...Project' and 'Paranormal Activity', the AA s new ad was shot on a digital 16mm lens camera in just 12 ...
Michelin Man returns to protect drivers in TV push
09 Sep 2011 | by Sara Kimberley
on-line including YouTube, Facebook and the Top Gear, AA, RAC and ViaMichelin websites. A safety themed ...
The ANNAs digital award: previous winner, AA Home Emergency Response
05 Sep 2011
The AA Home Emergency Response campaign successfully targeted the audience of the Evening Standard...The AA s entrenched association as an automotive brand meant that a move into home assistance ...
Brand Action Group - an alternative approach
05 Sep 2011 | by Simon Kershaw
. Key clients AA; Accor; AkzoNobel; Alliance Boots; Bupa; Comte; Embraer; Everest; Johnson Johnson ...
Adwatch (9 Feb) - Top 20 recall: Innocent yet memorable?
08 Feb 2011 | by Steve Hastings, Planning partner, Isobel
= ( ) The AA McCann Erickson/ PHD 43 13 ( ) Innocent swarm@RKCR ...
MBA: Integration Is Dead
03 Dec 2010 | by James Devon and Stephen Maher, MBA
why our idea for the AA is on its vans as well as its ads. It's why Everest has grown 5.4 per cent in ...
AA 'faulty shower' by McCann London
19 Oct 2010
The AA has launched a campaign starring John Cleese to promote its new Home Emergency Response...steadfastly refuses to believe that the AA can possibly help him with a water leak in his home. ...
AA recruits John Cleese for home emergency ads
18 Oct 2010 | by John Reynolds
The AA is supporting its push into home emergency services with an ad campaign fronted by comedian.... But his daughter calls the AA, which astonishes Cleese. In a response typical of Basil Fawlty, he ...
PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach
03 Jun 2010 | by Noelle McElhatton
he was head of marketing operations. This was after marketing roles at the AA and British Gas. He was ...
