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Pitch update

VCCP and McCann London are waiting to hear the result of the recent £7 million AA pitch....A decision is expected as early as next week. McCann was responsible for creating the AA campaigns ...

The AA calls £7 million advertising review

The AA has put its £7 million advertising account up for pitch....McCann London was responsible for the AA s most recent campaigns, including those that feature ...

Work Club scoops Nature Valley brief

's sponsorship of The AA's 50 Walks Of 2-10 Miles guidebooks in an effort to associate the snack bar with ...

Aviva sells RAC for £1bn to US private equity firm

result in job cuts, the deal has drawn parallels with the sale in 2004 of rival AA to private equity ...

RAC picks Rapier for £7m DM and digital

comes three years after it lost the AA direct account as part of a consolidation into MBA. Its ...

McCann lands £6m Saga Group ad task

insurance, cruises and holidays. Earlier this month, Acromas Holdings, the parent of the Saga and AA ...

Saga and AA to revamp websites

build websites for the AA and the over-fifties services company, Saga Group....Acromas Holdings, Saga and AA s parent company, has retained SapientNitro for the work as it looks ...

Pernod pushes CSR agenda with sensible drinking ads

), PRUK and the Automobile Association (AA) are running an outdoor and digital campaign. ...

AA recruits John Cleese for home emergency ads

The AA is supporting its push into home emergency services with an ad campaign fronted by comedian.... But his daughter calls the AA, which astonishes Cleese. In a response typical of Basil Fawlty, he ...

AA and Saga hunt for digital agency

The AA and its sister company Saga are searching for an agency to overhaul their online activity...digital agencies inviting them to pitch for the brief. Recent AA online activity includes sponsorship ...

 

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