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Focus on Telemarketing: Best in show

Atlantic and the AA are among familiar names fielding speakers. Also putting in a few words for those who ...

How to: Maximise the effectiveness of online

is chief executive of RedEye. CASE STUDY: AA CAR INSURANCE Thousands of users source car ...

News Focus: Adspend - Net benefits as marketers shift expenditure online

The finding was revealed in the latest figures from the Advertising Association (AA). At the ...

Envelopes: No outer limits

'emergency', which is why it has worked so well for the AA." Beaumont-Thomas adds that new technology ...

Power 50 in Data

director, HLB A former manager in AA Insurance & Financial Services, Scott is the popular dynamo behind ...

News Focus: Events planner

Inaugural Symposium Speakers will include senior marketers from the BBC, Orange and The AA. Venue ...

Events planner

from the BBC, Orange and The AA. Venue: Millennium Gloucester Hotel, London. Visit www.2004 ...

News Focus: Conferences - Marketers line up for IDM symposium

Clare Salmon, managing director at AA Financial Services and a former marketing director of ...

News Focus: Diary of a Doormat

the AA. Upon failing to renew my AA recovery insurance, I received a DM pack with the envelope ...

NEWS FOCUS: Customer Relationship Management - AA hires financial marketer for cross-selling brief

motoring and financial services and will be complementary to, rather than in place of, the AA's existing ...

 

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