Autocar to use 'Top Trumps' to offset Motor Show losses
22 Oct 2001 | by LARISSA BANNISTER
sponsorship of the pack itself from the AA. Separately, Autocar has created a virtual guide to an ...
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Jobs | Agency Showcase | Ad creativePorter's group takes AA conference prize
19 Nov 2001 | by LEXIE GODDARD
Capital Radio Advertising agency sales executive Martin Porter and his ten-strong syndicate came up with the winning pitch at the 2001 AA-backed Media Business conference. Tony Allsworth, who handles marketing for the Department of Transport's road safety unit, gave 160 delegates a mock...
MSN expands south as Unique finalises company takeover
24 Sep 2001 | by LARISSA BANNISTER
's magazines, Sportfirst and the AA. ...
AA buys five-platform cross-media ITN deal
10 Sep 2001
. Cyane Bonnell, Zenith Media TV director, negotiated the deal on behalf of the AA with John De Napoli ...
ANALYSIS: MEDIA TRACK - A full-scale recession is far from certain, despite negative media forecasts
10 Sep 2001 | by MEDIATEL
the first quarter of this year, according to the Advertising Association. The AA recorded 5.5 per ...
MEDIA MEN AND THEIR MOTORS: Vrrooom vrrooom! Let's face it - image is everything in media, and what you drive is a key part of that. Jeremy Lee looks inside the garages of the big cheeses
23 Jul 2001 | by JEREMY LEE
, the AA. In media, Concord is lucky enough to have two such cads - both MD Nigel Mansell and ...
ANALYSIS: Media Track - New Zenith figures suggest radio will lead other media out of advertising recession
09 Jul 2001
confirm fears, and AA estimates expect the second quarter to show a year-on-year fall of 4.3 per cent ...
EDITORIAL: Car industry must place ads tactfully
25 Jun 2001 | by LEXIE GODDARD
seemed a bit tactless to shove a commercial for AA Roadwatch in the middle of a documentary about how ...
ANALYSIS: Media track - Busy lives mean 'passive' radio and outdoor lead the way in revenue growth
11 Jun 2001
Association (AA) to significantly outperform the ad sector as a whole this year. Outdoor will show a 7.8 per ...
AA rolls out garage forecourt push to flag up atlas range
04 Jun 2001
AA Publishing has booked ad space on 110,000 petrol nozzles across the UK to promote its new AA ...
