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Helen Edwards on Branding: The third way

been challenging sleepy breakdown-recovery service leaders AA and RAC with an aggressive stance based ...

AA extends brand into home services

LONDON - The AA is moving into the home services business with the launch of an emergency cover..., CEO of AA Services, said: "The car is the second biggest purchase for most families after their home ...

Andrew Walmsley on Digital: The application of sense

Ireland product - but they cost more than 50 apiece. Other travel apps in this chart include the AA Route ...

Mark Ritson on Branding: A statistical imbalance

AA batteries, Walkers crisps and Coca-Cola. Asda countered that many of these products had been on a ...

Marketing Mole: We'll Call You - The AA

weather, so we put in a call to the AA to get some advice....AA Breakdown service (name) speaking, how can I help? Mktg Hi, I've just bought a car and want ...

The week in marketing

industry have a combined budget of more than £50m, whereas that of the AA is less than £2m. He has also hit ...

Sunday Times to reboot Style mag

'Inner Style' section will focus on health and relationship issues. AA Gill will continue his Table Talk ...

Brand in the news - Green Flag

really got out of third gear. RAC and the AA have delivered some brilliant campaigns: 'Knights of the ...

The week in marketing

director. Herbert, who has previously worked at The AA, British Gas, Motorola and NatWest, will oversee the ...

Media brief: Egmont to publish authorised sequel

Egmont Publishing is to publish an authorised sequel to AA Milne's The House at Pooh Corner in

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