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FEATURE - Direct Marketing: charting the route to integration

.' Other brands have pursued this through-the-line approach, with the AA a notable example, in its campaign ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

's Prudential days. =15 Michael Cutbill Marketing director, AA =15 Amanda Hoskins Marketing director ...

Travelodge restructures marketing to focus on e-commerce

appointed e-commerce director, former AA marketer Charlie Herbert....capacity since March. Before this he spent a year at the AA reviewing marketing for its financial services ...

Spend on direct mail down in 2008, while growth in online spend slows

the Advertising Association (AA). ...

AIS appoints Paul Moss as head of data planning to focus on O2 and EDF Energy

Rapier's strategy planning team for AA Loans, which won the IDM Business Performance Gold. In his new ...

Kershaw exits TDA after 15 months and "job done"

across a roster of clients, including AA Insurance, Nationwide and Matalan. During Kershaw's time at the ...

AA chief calls on DM to promote itself more

attending the fair for the first time to network with DM industry players as the AA cranks up its efforts to ...

Basini tops Power 100 client poll

programme to the next level. 7. MICHAEL CUTBILL, MARKETING DIRECTOR, THE AA The publicity-shy former ...

Power 100: Top Five Postal and Door Drop Players

by 10m to over 100m. The company names Tesco, British Gas, Homebase, BSkyB, Nivea and the AA among ...

Power 100: Top 10 Networkers

AA, the IPA, the DMA and ISBA to tackle negative perceptions of advertising and DM. The fact that ...

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