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When digital marketing strategies go wrong

before, when the victims included the AA, eBay, First Direct and Vodafone; and in 2008, Orange, T-Mobile ...

Orange acquires ad sales house Unanimis

for websites run by AA, Ticketmaster, ASOS, Gumtree and Shopping.com and also sells mobile ad ...

Online adspend growth cut in half during 2008

% year on year. These findings are published today in the AA's Quarterly Survey of Advertising ...

Digital display still strong (for now)

online to boost their ROI (return on investment). However, the AA (Advertising Association) and WARC ...

Online advertising growth to slow in 2008

first time, according to the Advertising Association (AA) and the World Advertising Research Centre ...

The Revolution Masterclass on web analytics

, email marketing and usability. Redeye's clients include Asda, William Hill, easyJet and the AA. David ...

Digital direct: Integrated agencies will prove a serious threat to specialists

major brands such as O2 and The AA know it's commonsense to have a centralised structure that allows for ...

Account wins

's refurbished web site is now live at www.bulgari.com. - Carat, the Aegis-owned agency, has scooped The AA ...

Masterclass: The Revolution Masterclass on integrating email

Vodafone, AOL and the AA. John Dixon is UK head of brand communication at electronics giant Panasonic ...

The AA: The digital road less travelled

The AA's roadside assistance department is facing a new digital era. Under its new e-business...The Automobile Association (AA) has been quietly motoring along for more than 100 years. But now ...

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