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Editor's Comment: Sky's the limit

06 Dec 2010 | by Gareth Jones

. The market for home services is lucrative and competition is hotting up. The AA recently expanded its ...

Helen Edwards on Branding: No clear line of insight

20 Oct 2010 | by Helen Edwards

from quantitative analysis'. - Consumer insights often emerge from unusual sources. The AA's famous ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

former ITV and AA marketer, seems to have found her niche as group strategy, marketing and customer ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

been challenging sleepy breakdown-recovery service leaders AA and RAC with an aggressive stance based ...

Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media

06 Nov 2009 | by Daniel Farey-Jones

appointed Mark Wood , previously CEO of AXA, Paternoster, Prudential and AA, as chairman. ( Brand ...

Research claims colour a crucial factor in brand recognition

05 Mar 2009 | by Sarah Crawley-Boevey

colours used by a list of 20 brands. The brand colours most people recalled were the AA's, Easyjet's and ...

AIS appoints Paul Moss as head of data planning to focus on O2 and EDF Energy

30 Jan 2009 | by Nikki Sandison

Rapier's strategy planning team for AA Loans, which won the IDM Business Performance Gold. In his new ...

Winnie the Pooh to make comeback in new book

12 Jan 2009 | by James Quilter

LONDON - An authorised sequel to AA Milne's 'The House at Pooh Corner' is to be released in

AA to use YouGov research to measure attitudes to advertising

05 Nov 2008 | by Staff

The AA is using the results of the first lot of research to show that consumers recognise the ...

Kershaw exits TDA after 15 months and "job done"

29 Oct 2008 | by Noelle McElhatton

across a roster of clients, including AA Insurance, Nationwide and Matalan. During Kershaw's time at the ...

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