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Private Equity: Asset strippers or brand builders?

equity brand investments Permira - AA, Saga, Birds Eye Iglo, Hugo Boss and Valentino ...

Marketing's Power 100

former ITV and AA marketer, seems to have found her niche as group strategy, marketing and customer ...

Helen Edwards on Branding: The third way

been challenging sleepy breakdown-recovery service leaders AA and RAC with an aggressive stance based ...

Big brands fail to disclose carbon-emission data

LONDON - Google, Burger King and The AA are among 250 big name brands that fail to disclose

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

's Prudential days. =15 Michael Cutbill Marketing director, AA =15 Amanda Hoskins Marketing director ...

Spend on direct mail down in 2008, while growth in online spend slows

the Advertising Association (AA). ...

Kershaw exits TDA after 15 months and "job done"

across a roster of clients, including AA Insurance, Nationwide and Matalan. During Kershaw's time at the ...

Broadcasters to back ad body drive with health programmes

the Advertising Association's (AA) commitments to reducing obesity in support of the Department of...donate promotional space to the campaign. The 200m four-year AA initiative, which has the working title ...

Govt set to allow BOGOFs

Baroness Peta Buscombe, the AA s chief executive, secured a pledge from the Government that the ...

Top 100 online advertisers

% 45 AA Automobile Association 1,796,157 -10.71% 12.01% 46 Nokia 1,778,465 16.62% 6.98 ...

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