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Aviva sells RAC for £1bn to US private equity firm

result in job cuts, the deal has drawn parallels with the sale in 2004 of rival AA to private equity ...

AA recruits John Cleese for home emergency ads

The AA is supporting its push into home emergency services with an ad campaign fronted by comedian.... But his daughter calls the AA, which astonishes Cleese. In a response typical of Basil Fawlty, he ...

Marketing's Power 100

former ITV and AA marketer, seems to have found her niche as group strategy, marketing and customer ...

Helen Edwards on Branding: The third way

been challenging sleepy breakdown-recovery service leaders AA and RAC with an aggressive stance based ...

Meteorite makes four new appointments

Samsung. Ward has also worked at both Rapier and OgilvyOne across numerous clients including The AA and BT ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

's Prudential days. =15 Michael Cutbill Marketing director, AA =15 Amanda Hoskins Marketing director ...

The Week in City & Corporate

training firm DriveTech by the AA Group, Johnson was made redundant and has launched his own consultancy ...

PR firms hopeful of IPO upsurge

Brunswick-advised Acromas Holdings, owner of the AA breakdown service, is also tipped for a 2010 listing. Travel ...

Mark Kleinman on marketing and the City: Selling a vision of growth

recession. The list goes on: Acromas (owner of Saga and the AA), Alliance Boots, Merlin Entertainment Group ...

RSA appoints former AA marketer Lloyd East to senior role

; mso-fareast-language:#0400; mso-bidi-language:#0400;} Former AA, Lombard Direct, and Bank of Scotland marketer ...

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