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The AA calls £7 million advertising review

The AA has put its £7 million advertising account up for pitch....McCann London was responsible for the AA s most recent campaigns, including those that feature ...

Sector Insight: Vehicle recovery

cars on the road for growth, but market leader AA remains a strong brand....) {"dataSourceUrl":"//docs.google.com/a/benontheweb.co.uk/spreadsheet/tq?key=0Aoq-fbohKJtSdEx3M01qbVFhTHpESTd2Q0tLeWVDbkE Cutbill is in his fifth year as AA marketing ...

Appointment to View: How the AA made its own horror film trailer

McCann London took inspiration from horror movies for its recent campaign for the AA's Home...Project' and 'Paranormal Activity', the AA s new ad was shot on a digital 16mm lens camera in just 12 ...

Sector Insight: Car retail

car is in doubt. AA research shows that the price of unleaded petrol rose by 58% between January 2009 ...

Aviva sells RAC for £1bn to US private equity firm

result in job cuts, the deal has drawn parallels with the sale in 2004 of rival AA to private equity ...

RAC picks Rapier for £7m DM and digital

comes three years after it lost the AA direct account as part of a consolidation into MBA. Its ...

Mercedes-Benz and Rolls Royce top Superbrands charts

15 AA 75.89 16 Lego 75.75 17 Virgin Atlantic 75.09 18 ...

Saga and AA to revamp websites

build websites for the AA and the over-fifties services company, Saga Group....Acromas Holdings, Saga and AA s parent company, has retained SapientNitro for the work as it looks ...

Editor's Comment: Sky's the limit

. The market for home services is lucrative and competition is hotting up. The AA recently expanded its ...

Helen Edwards on Branding: No clear line of insight

from quantitative analysis'. - Consumer insights often emerge from unusual sources. The AA's famous ...

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