What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
this.' Michael Cutbill, marketing director at The AA, says most pieces of direct mail are more ...
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Search results for "AA"
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Jobs | Agency Showcase | Ad creativePrivate Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
equity brand investments Permira - AA, Saga, Birds Eye Iglo, Hugo Boss and Valentino ...
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
. The market for home services is lucrative and competition is hotting up. The AA recently expanded its ...
Helen Edwards on Branding: No clear line of insight
20 Oct 2010 | by Helen Edwards
from quantitative analysis'. - Consumer insights often emerge from unusual sources. The AA's famous ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
former ITV and AA marketer, seems to have found her niche as group strategy, marketing and customer ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
been challenging sleepy breakdown-recovery service leaders AA and RAC with an aggressive stance based ...
BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
15 Oct 2009 | by Noelle McElhatton
's Prudential days. =15 Michael Cutbill Marketing director, AA =15 Amanda Hoskins Marketing director ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
% 45 AA Automobile Association 1,796,157 -10.71% 12.01% 46 Nokia 1,778,465 16.62% 6.98 ...
Debenhams to quit Nectar scheme
07 Feb 2008 | by Alex Donohue
. Nectar s other partners include Sainsbury s, BP, Ford and the AA. A spokeswoman for LMG told Brand ...
Facebook's big sell
16 Oct 2007 | by Gareth Jones
advertisers, with brands including Vodafone, First Direct, Halifax, the AA and Virgin Media pulling their ...
