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Food Advertising Unit to study effect of ads on children

The Advertising Association (AA) is understood to be preparing a research project into the food...The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the ...

Editor's Comment: Sky's the limit

. The market for home services is lucrative and competition is hotting up. The AA recently expanded its ...

Helen Edwards on Branding: No clear line of insight

from quantitative analysis'. - Consumer insights often emerge from unusual sources. The AA's famous ...

Marketing's Power 100

former ITV and AA marketer, seems to have found her niche as group strategy, marketing and customer ...

Helen Edwards on Branding: The third way

been challenging sleepy breakdown-recovery service leaders AA and RAC with an aggressive stance based ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

's Prudential days. =15 Michael Cutbill Marketing director, AA =15 Amanda Hoskins Marketing director ...

 

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