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Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

AA 59.87 29 Schweppes 59.64 30 Encyclopaedia Britannica ...

Matt Beavis named head of PR & sponsorship at Sony Ericsson UK & Ireland

manager at The AA. Beavis said: Having lived and breathed Sony Ericsson since we launched its first ...

Sony Ericsson hires sponsorship head

Brando, he was PR manager at the AA. Previously, UK PR and sponsorship activity fell under the remit ...

Windows Messenger tops BR app chart

TripAdvisor and the AA hotel guide. Next and FormulaOne.com 2010 also reappear in the top 15. The ...

Marketing's Power 100

former ITV and AA marketer, seems to have found her niche as group strategy, marketing and customer ...

Helen Edwards on Branding: The third way

been challenging sleepy breakdown-recovery service leaders AA and RAC with an aggressive stance based ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

's Prudential days. =15 Michael Cutbill Marketing director, AA =15 Amanda Hoskins Marketing director ...

Brands increasingly resort to mud slinging

British Airways (BA) and American Airlines (AA) is a bad idea. In 2001 it carried out a print and poster ...

Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance and utilities

are now renting it for two to three hours.' PAYG has also made inroads to the insurance market. AA ...

Media Forum: Is it best to integrate media?

recent decisions at both Sky and the AA to keep on- and offline buying separate. But surely there's just ...

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