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APA task for McArthur

The APA is hoping the move will boost awareness of customer magazines as an advertising channel ...

APA in agency-search arm

The arm -- called APA ASK -- will be headed by Patrick Fuller, founder of Haymarket Network, the ...

APA explores readership results

circulation. This year the APA released the first results of its Advantage Study, which is designed to show ...

APA plans customer mag measurement

The Association of Publishing Agencies (APA) is spearheading moves to develop a standard by which...for free. The APA, the trade body for customer magazines, has appointed Millward Brown to conduct ...

HOTLINE: APA 50 premiers tonight

The APA 50 premiers tonight at the V A. The APA and Bafta have teamed up to present the show, which

APA Awards: Customer Magazine Awards

was 'impressive' and the title topped a highly competitive category. APA AWARDS WINNERS CATEGORY ...

What's New - APA Creative Awards

Volvo's customer magazine, Liv, was awarded Best Overall Creative Solution at the Association of Publishing Agencies' inaugural Creative Awards. The top prize was given for the magazine's fashion shoot, "Dummy Run", which featured crash-test dummies.

The Insider's Guide to Production: Overview - Adapt or die

target audience. This led us to set up the APA branded content group, which has two aims. First, for APA ...

Letters - 27 June - 4 July, 2006

ITV Sales, PointRoll, Tri-Direct, APA..." JULIA HUTCHISON, Director, APA Peter Webb's letter provided us with a master class on how to target ...

APA elects Ellen Brush as chairwoman

LONDON - APA, the customer magazine association, has elected Ellen Brush, the managing director of...2008. The APA became independent from the Periodical Publishers Association in January this year ...

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