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What's New - APA Creative Awards

30 Jul 2007

Volvo's customer magazine, Liv, was awarded Best Overall Creative Solution at the Association of Publishing Agencies' inaugural Creative Awards. The top prize was given for the magazine's fashion shoot, "Dummy Run", which featured crash-test dummies.

News Focus: Customer publishing - APA launches consultancy

10 Apr 2007 | by Maria Esposito

The Association of Publishing Agencies (APA) has set up a business consultancy service to boost...The service, called APA Ask, will offer advice on strategy, funding and writing briefs to firms ...

DMA Comment - Customer magazines deliver on targeting, content and branding

19 Jul 2005 | by Julia Hutchison, director, Association of Publishing Agencies (APA)

The APA recently launched the Advantage Study, a piece of research into the effectiveness of ...

News Focus: Publishing - Magazines take acquisition role

01 Feb 2005

a survey commissioned by the Association of Publishing Agencies (APA)....Hutchison, director of the APA, said: "Consumers are constantly bombarded by messages, so marketers are ...

CUSTOMER MAGAZINES: Magazines make their mark - Customer titles create a context for brands that can lift retail relationships to a more interactive level. David Murphy explains how

01 Mar 2002 | by DAVID MURPHY, a freelance journalist

Agencies (APA), the market is now worth some £600 million, and in the most recent set of ABC figures for ...

 

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