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Tailored content hits the target

31 Jan 2012 | by Lynsey Barber

, Sunday Steven Hunter , director, August Media Julia Hutchison , chief executive, APA Natasha ...

Agency of the Year 2011: The Judges

13 Dec 2011

brand Tetley to his present role. Julia Hutchison, Chief operating officer, APA Before ...

Customer Publishing Agency of the Year: Publicis Blueprint

13 Dec 2011 | by Nicola Clark

, Vodafone and Marks Spencer. The agency also created the winner of the APA's Launch of the Year award, A ...

APA International Content Summit: Brands must plan, collaborate and integrate to ensure content

25 Nov 2011 | by Staff

," said Julia Hutchison, COO, APA. "On the day, speakers divulged valuable insights in to how brands could ...

Publicis Blueprint scoops top gong at APA Awards

24 Nov 2011 | by Nicola Clark

Publicis Blueprint has scooped the Grand Prix at the Association of Publishing Agencies (APA...'s Contact magazine. Commenting on the awards, Julia Hutchison, COO of the APA, said: "The ongoing ...

APA study shows content marketing in shift to digital

17 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

the Association of Publishing Agencies (APA), which claims print will retain a crucial role and that..., which the APA last surveyed in 2007. Print is still the most commonly used format, but its share has ...

Customer publishing: The evolution of engagement

04 Nov 2011 | by Nicola Clark

well-established strategy among many brands. Julia Hutchison, chief operating officer at trade body the APA, says ...

Speakers from Boots, HuffPo and Westfield join APA summit line-up

20 Oct 2011 | by Staff

, Contagious Communications and Akzo Nobel have joined the line-up for the APA International Content Summit...The APA (Association of Publishing Agencies) Summit entitled Content + Convergence will see ...

MAGAZINE ABCs: Brands continue to invest in print despite Sky retreat

19 Aug 2011 | by Arif Durrani

operating officer of the Association of Publishing Agencies (APA), is keen to point out that nearly ...

Customer publishing leagues: The rise of branded content

16 Jun 2011 | by Kim Benjamin

Association of Publishing Agencies (APA), says that consumers want print to create an experience and ...

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