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Alltel takes its 'Sales Guys' campaign online

LITTLE ROCK, AR: Alltel has expanded its ad campaign that mocks competitors by adding social

Wal-Mart countersuit includes Roehm e-mails

BENTONVILLE, AR: Wal-Mart is defending its decision to release salacious e-mails in its filed

Wal-Mart reportedly looking for executive communications director

BENTONVILLE, AR: Wal-Mart is on the hunt for a new communications executive who will oversee the

Drawing the optimal media crowd

staged events for the program in Tampa in September and in Orlando and Little Rock, AR, in October ...

Building a better broadcast package

and how you use it makes all the difference. For the recent Palm Treo 680 launch, A&R Edelman ...

Interview: Charles Fishman

they've never paid attention to it. I think the people in Bentonville [AR] are stunned about the level of ...

2006 Agency Business Report: Introduction

Communications, The Horn Group, and A&R Partners, which all show signs of robust growth. While 2004 was certainly ...

The battle over Wal-Mart's reputation enters theaters

BENTONVILLE, AR: Wal-Mart's corporate reputation is going to the movies.

10 media trends to watch

. The best ones will survive, and the weak ones will go away. PRWeek: Ar e there any trends that ...

Regional Roundtable: Bay Area

(A&R): The ultimate measurement happens every quarter. Gable (Schwab): But the difficulty is ...

 

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