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Bulmers launches Perfect Pint AR activity

The campaign, created by agency Space, features predominantly in the on-trade market, with AR ...

John Lewis' Craig Inglis on how to build on 'that' Christmas ad

communication (NFC) and augmented reality (AR). A successful trial of Aurasma's AR technology in its catalogues ...

Clarks launches AR campaign for Spring collection

Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.

Tesco launches Christmas Price Drop marketing blitz

. Separately, an augmented reality (AR) trial is also being implemented by Tesco as it attempts to free up ...

Who do you think should be crowned Brand of the Year?

personal are potentially onto a winner. The same could be said of augmented reality (AR), a technology ...

Gaming meets real life

location-based AR gaming will deliver further unique experiences. City of Chicago, Foursquare - 4 out of 5 ...

Marketing's Experiential League 2011

technologies such as augmented reality (AR). Created by Bartle Bogle Hegarty London, it formed part of a wider ...

Haier aims to crack UK with marketing hires

follow, he last major Asian entrant to the UK market, Beko, brand name for Turkish conglomerate Ar elik ...

Nestle plans on-pack AR digital campaign

, constitutes the first on-pack augmented reality (AR) promotion by an FMCG brand. An AR marker will appear ...

Reality's new dimension

Greetings card-maker Hallmark is set to become the latest brand to use augmented reality (AR) to ...

 

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