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Wal-Mart set to woo 'Twilight' fans

BENTONVILLE, AR: Wal-Mart's marketing plan to prepare for the DVD release of the popular

HP consolidates AR account with Burson

relations (AR) after consolidating the number of agencies it works with in that sector....HP's corporate AR had previously worked with a number of agencies, but it sought to consolidate ...

Products and Tools this week

? AR: Search engine optimization is starting to move into optimization based on personas rather than ...

Products and Tools this week

package with GL, AR, AP, and fixed assets, all with a multi-language, multi-currency, and multi-company ...

Alltel takes its 'Sales Guys' campaign online

LITTLE ROCK, AR: Alltel has expanded its ad campaign that mocks competitors by adding social

Wal-Mart limits response to accusations by Roehm

BENTONVILLE, AR: Wal-Mart is staying tight-lipped and vague in its response to incendiary court

Wal-Mart countersuit includes Roehm e-mails

BENTONVILLE, AR: Wal-Mart is defending its decision to release salacious e-mails in its filed

Wal-Mart reportedly looking for executive communications director

BENTONVILLE, AR: Wal-Mart is on the hunt for a new communications executive who will oversee the

Drawing the optimal media crowd

staged events for the program in Tampa in September and in Orlando and Little Rock, AR, in October ...

Building a better broadcast package

and how you use it makes all the difference. For the recent Palm Treo 680 launch, A&R Edelman ...

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