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Wal-Mart set to woo 'Twilight' fans

09 Mar 2009 | by Nicole Zerillo

BENTONVILLE, AR: Wal-Mart's marketing plan to prepare for the DVD release of the popular

Products and Tools this week

08 Oct 2007 | by Tonya Garcia

? AR: Search engine optimization is starting to move into optimization based on personas rather than ...

Alltel takes its 'Sales Guys' campaign online

09 Aug 2007 | by Aarti Shah

LITTLE ROCK, AR: Alltel has expanded its ad campaign that mocks competitors by adding social

Wal-Mart limits response to accusations by Roehm

01 Jun 2007 | by Hamilton Nolan

BENTONVILLE, AR: Wal-Mart is staying tight-lipped and vague in its response to incendiary court

Wal-Mart reportedly looking for executive communications director

30 Jan 2007 | by Hamilton Nolan

BENTONVILLE, AR: Wal-Mart is on the hunt for a new communications executive who will oversee the

Interview: Charles Fishman

09 May 2006

they've never paid attention to it. I think the people in Bentonville [AR] are stunned about the level of ...

Wal-Mart hires Chrysler vet to handle advertising strategies

19 Jan 2006 | by Karl Greenberg

BENTONVILLE, AR: Wal-Mart has hired Chrysler marketing vet Julie Roehm as SVP of marketing

Wal-Mart forced to apologize for racist cross-selling setup

13 Jan 2006 | by Michael Bush

BENTONVILLE, AR: The last thing Wal-Mart needs is a PR crisis. That's what it got when, on January

Who to watch

02 Jan 2006

, including its very first media open day at its Bentonville, AR, headquarters. But greater transparency is ...

Editors' choice: Out in front

02 Jan 2006 | by Julia Hood and PRWeek staff

The New York Times on Wal-Mart's strategies for combating its critics, including its Bentonville, AR ...

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