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Bulmers launches Perfect Pint AR activity

The campaign, created by agency Space, features predominantly in the on-trade market, with AR ...

Getting behind the IAB figures: Media experts on the rise of mobile

opportunity is huge and work has been as varied as looking at AR for Xbox through to DR campaigns for South ...

Magazines continue to innovate, highlights Fipp report

wittiness of the ad made it more watchable to readers. Additionally, the use of augmented reality (AR) is ...

Social video: Disruption in the media economy

? AR: You can t ignore the consumer voice. Branding decisions aren t made in the boardroom any more ...

Harman Kardon signs up Jennifer Lopez for global ad campaign

superstar AR Rahman. Follow Sara Kimberley on Twitter @SaraKimberley ...

My Media Week: Lucy Banks

Covent Garden Hotel, rumbles the EMI A&R department, courts Channel 4, and has to deal with an unexpected

Augmented reality and sales conversions

person and prospect can share the same visual experience. In short, AR can be employed to connect ...

Gaming meets real life

location-based AR gaming will deliver further unique experiences. City of Chicago, Foursquare - 4 out of 5 ...

How technology will affect the nature of outdoor

work on the campaign that most excited me this year - Lynx's "AR angels"- just because it was not ...

Manchester City launches AR FA Cup app

Manchester City has launched an augmented reality app that will allow the club's fans to hold the FA Cup aloft like their heroes.

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