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Bulmers launches Perfect Pint AR activity

The campaign, created by agency Space, features predominantly in the on-trade market, with AR ...

Getting behind the IAB figures: Media experts on the rise of mobile

opportunity is huge and work has been as varied as looking at AR for Xbox through to DR campaigns for South ...

Magazines continue to innovate, highlights Fipp report

wittiness of the ad made it more watchable to readers. Additionally, the use of augmented reality (AR) is ...

Social video: Disruption in the media economy

? AR: You can t ignore the consumer voice. Branding decisions aren t made in the boardroom any more ...

John Lewis' Craig Inglis on how to build on 'that' Christmas ad

communication (NFC) and augmented reality (AR). A successful trial of Aurasma's AR technology in its catalogues ...

Transparent life: Fusing our digital and physical selves

publicity-hungry offspring, AR. Ah yes, augmented reality, which, until very recently, has had to work hard not to ...

Clarks launches AR campaign for Spring collection

Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.

 

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