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Video iPod whets marketers’ appetites for new opportunities

would dig it," Wiley says. Asa Bailey, CEO of his eponymous viral marketing agency, is also bullish ...

STOP PRESS: Appointment at ASA

PUBLIC AFFAIRS: The Advertising Standards Authority has appointed Dr David Webster as head of policy. He replaces Jim Barratt, who has joined the Film Council as head of research and statistics. Webster's responsibilities include public affairs advice on issues such as regulation and the debate over...

STOP PRESS: Fodor Wyllie in ASA adjudication

specialising in on and off-line public relations . The ASA says the agency failed to respond to its enquiries...specialising in on and off-line public relations . The ASA says the agency failed to respond to its enquiries ...

ASA selects new head of comms

Following restructuring of its communications function, the Advertising Standards Authority (ASA...Following restructuring of its communications function, the Advertising Standards Authority (ASA ...

IPR calls on ASA in battle to ’shame’ publications

IPR has asked the ASA to support its recommendation that a clause be added to press releases stating ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

attracted a record number of complaints to the ASA. But is this really quality integrated marketing ...

THIS WEEK’S BIG QUESTION: Should charities focus their resources on PR or advertising?

the ASA as that increases the coverage many-fold. Laura Simons Motor Neurone Disease ...

FOCUS: ADVERTORIALS; Securing write of way from editors

to make sure it met with its approval. The ASA s guidelines recommend that material of this ...

 

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